Frequently Asked Questions

Rybbly is an AI-powered marketplace that connects local businesses in India with verified content creators and influencers. Businesses post campaigns describing what they need, Rybbly matches them with relevant creators by city, category, and audience quality, and both sides handle the rest — briefing, chat, and delivery — inside the platform.

Businesses sign up, complete a short profile, and post a campaign with a budget, category, and deadline. Creators sign up, list their platforms, handle, and audience details, then browse and apply to open campaigns that fit their niche and city. When a business accepts an application, both sides can message directly in-app to agree on deliverables and payment.

Creating a creator account is free, and every new creator gets a 500-credit signup bonus. Applying to a campaign costs 100 credits. You can buy more credits through the dashboard if you run out — there’s no separate subscription fee to use the platform.

Creating a business account is free, and every new business gets a 1,000-credit signup bonus. Posting a campaign costs 500 credits. Rybbly doesn’t take a cut of what you pay creators directly — you and the creator agree on compensation yourselves once an application is accepted.

Businesses post a campaign specifying their city, content category (food, fashion, beauty, fitness, and more), platforms, and budget. Rybbly surfaces relevant creators based on those filters, and creators in that city and category can apply directly — so businesses see people who are already a realistic fit, not a generic influencer list.

RFP is Rybbly’s engagement-based check for whether a creator’s following looks genuine. Instead of trusting a raw follower count, RFP is calculated from a creator’s actual average likes and comments relative to their audience size — an account with a healthy engagement rate for its tier scores higher than one with a large but inactive-looking following. It’s shown as a badge on creator profiles so businesses can judge audience quality at a glance.

Rybbly currently supports Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Chandigarh, and Kochi, with more cities added as demand grows. Businesses and creators are matched by city so campaigns stay relevant to a local audience.

There’s no fixed rate — creators set their own pricing when they negotiate with a business after an application is accepted, and rates vary a lot by follower count, engagement, city, and content type. Posting a campaign on Rybbly itself costs 500 credits (part of a business’s signup bonus or a small credit purchase), separate from whatever you pay the creator directly.

Rybbly uses an in-platform credits system to post campaigns and apply to them — credits can be bought via UPI in small packages and are confirmed once you submit a valid transaction ID. Actual creator compensation for completed work happens directly between the business and the creator, outside the credits system, based on whatever they agree to.

Rybbly focuses specifically on local, city-based matching for Indian businesses rather than a global influencer database, and pairs every creator profile with an RFP engagement score instead of just a follower count. The whole flow — discovery, application, and messaging — happens in one place instead of jumping between DMs and spreadsheets.